Creating A Site : The Basics

With the internet in it’s prime everyone wants to get a spot in the highest rated sites on the web. But the only way to get there is through high quality layouts and a great understanding of social media and your audience. In this post I will be describing different ways to make your site rank higher in the search results as well as making it more user friendly.

SEO

When creating a website it’s always good to have SEO (Search Engine Optimisation) in mind as this will help out in making your site rank higher in the search engine results which will end up with your site getting more traffic. A great way to do this is have all of your links labeled correctly and make sure that all of these links contain the keywords that your site is based on. This could also involve correctly labeling pictures with the correct tags so that they will turn up in the search results. The more you do this the easier it is for the search engines to pick up your keywords which will link people back to your site when they search for said keywords.

Navigation

When people visit your site you are going to want to have your site the easiest to navigate as users like to be able to get to what they want quickly. If you can do this then you can make more users happier and make them want to return to your site. The best way to make your site easy to navigate is by labeling each section of the site. By doing this users can easily get to the content they want quickly and easily. Here is a great example as demonstrated by http://bythescruff.com/

Here they show how to create large tabs to lead you their main offers and by using drop downs users don’t even have to leave the front page to reach what they need.  Another great thing to have is a search bar linking to all of your content on your site. This is so that if the visitor can’t find the content they want by just going through the tabs, you can have them search specifically and have that link back to the keywords throughout your site.

Social Media

With social media on the rise it is essential to have links to your webpage’s Facebook, Twitter and Google+. With these linked in you can gain a bigger audience from a social standpoint via your visitors sharing any updates you may have. Social media is also a great way to give consumer feedback as most people now have social media accounts from a business standpoint as well as a personal one.

So when designing your site make sure to take these simple steps to make your site more of a user friendly experience as well as making it more optimised for search engines.

Creating A Site : The Basics